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Italian jeweler and luxury goods retailer Bulgari (usually written "BVLGARI" in ancient Roman style) is named after its founder, Greek Sotirios Vulgaris. Sotirios Vulgaris began his career as a jeweller in his home village Paramythia (Epirus, Greece), where his first store is still to be seen. He moved to Rome, Italy in 1884 where he founded his company. The current flagship store was opened in 1905 by Bulgari with the help of his two sons (Costantino and Giorgio) and the store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs combining Greek and Roman art. Although the company made a name for itself with jewelry, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances, accessories, and hotels.